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Following is a list of advanced features to consider:
Take comfort in the knowledge and fact you are teaming up with local Real Estates Agents living and working within the Sheboygan community with advanced experience in Internet Marketing. Listing your home with an area Broker will provide you the experience and service only a local Agent can provide. Being familiar with neighborhood trends and conditions is vital to providing an effective marketing plan. Enhancing this plan with World Wide Internet coverage is no longer an emerging trend but a business model whose time has come. Ask about our Advanced Internet Marketing and how it may help to sell your property.
Listings require a lot of quality pictures. What interests you when searching for a property? Have you ever walked into a house only to be disappointed by what it actually looks like? Most homes have outstanding features that are not properly marketed. The description is another important feature of a Listing. I often see Listings with so many abbreviations I am not sure what they are attempting to describe. I think this distracts from the interest of the property. I write and rewrite my descriptions many times until I am satisfied. That is one of the many things I am being paid to do when marketing a property.
The kitchen is the most important room to most buyers. Many listings provide only one picture of the kitchen. Providing a minimum of three pictures allows potential Buyers to view the kitchen from different angles. It may give them a feeling of experiencing the home before they step foot through the door. This is one of the many keys to properly marketing a home.
Internet targeting is another important strategy. Companies invest millions in being the first to bring you these Listings. Many of these companies specialize on one or two types of properties. Finding, joining and updating Listings on these sites is the wave of TODAY. Printed advertising is a dinosaur. Learning to make the Internet work for the Buyer and Seller is what a good agent needs to do to keep up with the competition. Developing new skills to utilize this avenue of advertising is what an excellent agent does to stay ahead.
Just went to show a couple of properties. One was a 2100 square foot colonial built 1972, the other a 1700 square foot cape cod built 1939. Based on the pictures, the 1700 square foot cape cod looked huge compared to the 2100 square foot colonial. When we viewed the properties the buyers commented, "I thought this looked so much bigger and better on the pictures." It did. I told them before we set up the appointment. You see, I use the same lens, take the same type of pictures, arrange them in the same order as the Listing Agent for the 1700 cape cod. You have to do that to ensure the maximum amount of potential buyers view the property.
I'm not going to give away my little trade secrets, but the lens, angle of the picture, lighting, and sequence of the pictures all make a difference. You want to walk potential buyers through the property. You do this by focusing on major features that are going to sell the house while leaving a bit of the background open to the next room. Before the buyers move to the next room, focus a second or third picture on the important details sure to draw attention. Only then are buyers allowed to move to the next room. How pictures are arranged is more important than quantity. We see this everyday on television. Car companies are famous for wide angle, close up presentations. It is so successful it has been copied by everyone from health care providers to food and beer companies who spend millions to get consumers to focus for a few seconds. It's not often I see this technique used in Real Estate, but when I do, I pause to admire the work of an artist.
Time for a little artistic writing to get you in the mood. Imagine how you can make a 1939 home more attractive. Focus on the old world charm. Capture the glow of hardwood floors, crown moldings, ornate woodwork. Linger at the natural fireplace for a moment. See the dancing flames warm the room. Admire the craftsmanship and pride that went into every brick. The artist signed his creation with his trademark arrangement, just a little different than everyone else, adding a flair that will stand for centuries. I think you need an appreciation for the classics to sell them. I love it when I see other agents calling attention to the details that make a house a home.
Full length roof ridge vent.
Low maintenance exterior, soffets and facias.
Central air conditioning
City of Fond du Lac water and sewer.
Garage door opener
Before listing a home for sale in Milwaukeee, call for a free analysis of current market conditions in your area, featuring a current list of homes on the market, and homes that have recently sold.
You will also receive information on effective, fair, and honest advertising. Learn about marketing strategies and why it is important to have a marketing plan before listing your home.
Marketing may be defined as:
1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from producer to consumer.
My concept of marketing goes beyond the common definitions found in a dictionary. Experience has taught me one valuable lesson. Methods used three years ago in a Seller's market are not as successful in today's buyers market.
Marketing needs to have a life of its own. It has to be flexible to meet current trends and demands. Marketing needs a goal and a list of processes to obtain that goal.
Following is a list of marketing strategies used to articulate a successful plan.
This may seem like common sense, but most people cannot show you written marketing plan when asked to produce one. Ask the question, "what happens when your initial three step process fails to produce the required results?"
Does your agent use a calendar to track important goals, appointments, dates, and other information regarding the sale of your home? Do you receive e-mail alerts and updates?
If a picture paints 1000 words, imagine the information you will obtain when personally viewing the scene. Take the guess work out of negotiations. Potential buyers will be viewing every home in the neighborhood before reaching a decision. Be prepared by viewing every one of your competitors yourself.
I've heard the story 100 times. An agent takes a listing, promising they have the ability to get more money for your home than anyone else. This is the oldest sales trick in the book. After signing the contract, the agent begins a regiment of price reductions. That is the extent of their marketing plan. But lowering the price may not be all it takes to attract a buyer. Many more methods exist for those who take the time to study market conditions on a case by case basis.
What type of message do you receive from a listing with outdated or out of season pictures? There is a foot of snow on the ground and the picture on your listing shows green grass and green leaves on the tree. Every buyer will instantly realize, this property has been on the market for quite some time.
Updating pictures is not your only concern. Outdated paperwork can provide a buyer with a bargaining chip you may not want to supply.
Changing the description or refining the details of your listing can remind potential buyers your home is still available.
Knowing how to use the correct key words is the secret to using the Internet to sell your home. Load the key words in the wrong way and the Internet search engines will send your listing to the end of the list faster than the weather can change in Wisconsin. Using the Internet to sell a home has become much easier and popular over the past few years, hence there is more competition. It has become more difficult to become noticed. Few people take to the time to read and study the information offered for free by the major search engine companies. If these rules and guidelines are followed, ratings will be high. If not, the Internet highway will quickly turn to a wasteland.
Please contact me for a complete detailed, written explanation of each of these steps. Marketing a home is much more than taking an order, placing it on the MLS (Multiple Listing Service), setting a sign in the front yard, and hoping the property sells.
Call 414-426-1784 for more information.
All homes with a List Price of less then $35,000 are subject to a minimum commission of $2000.
Holding an Open House is one ingredient used to sell a house quickly.
Selling a house requires a recipe for success. Knowing the market is a major ingredient. Having the ability to alter a marketing plan for the ever present challenges is a necessity in today's market. You need to have a competent supply ingredients at your disposal to attract the buyers that are right for your property. Open Houses, MLS, Internet, flyers, and mailings are just a few of the ingredients that may be used to sell a home.
Protect your investment. Request a FREE report on home values in your area.
Before marketing your home make sure you have the facts and figures. Knowing the market value of your home is the first step in making a decision to sell. Price is the major attraction to Sellers as well as Buyers. The right price will attract the highest number of available Buyers. Pricing too high will detour Buyers. Selling too low, no one wants to be in that position. Obtaining a report is only one step in determining the correct price. There are other steps that will assure you have the proper price.
Find out how I can help you sell your home for top dollar in as little time as possible.
Improving your home can be a key to selling it in a timely fashion. Click here to access links to help you improve the quality of your home.
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